Do your customers know how knowledgeable you are about solving their problems?
Social Media How-to videos can make you into an expert in your customer’s mind. Micro-learning pieces like ‘How to change a tyre on a caravan’ or, ‘How to restart your computer’ are just some topics that may seem trivial to you, but for your customers, they will see them as gold.
By supplying small and concise amounts of ‘solution-based’ educational marketing content, you customers will become closer to you, trust you more and ultimately return to your brand when they need you again.
Production
Details:
Length: 0.15 secs | Original Size: 720 x 720 | Resolution: 720p
Distribution:
Originally posted on the client’s Instagram page, Deano’s Garden Design Tips’ where a series of 15 second videos that client filmed by himself on his iPhone with Mickimedia dressing up and branding the posts ready for distribution (posting).
In all, he made 72 videos, one each day for 72 days and had people direct messaging him through his instagram account asking for advice and ultimately his services; Garden design and products.
Teach people what you know and you will gain their trust and loyalty.
When we share our knowledge about an experience, a subject or a process, we are opening up our product or service to our customers. We are inviting people to see that we care, what our solutions are and demonstrating that they can trust us because we are showing that we know what we are doing. Mickimedia can assist you in creating your own series of how-to’s and help you gain your market’s attention and trust all in with one 15 second post.
Watch the 72, 15 second ‘Deano’s Garden Design Tips’ videos, and ask yourself at which point to you think that he’s a Garden Expert?
TITLE: #1 - Start your garden - Deano's Garden Design Tips
BRAND: Skemah Garden Products
“In this first edition of Deanos' Garden Design Tips, I ask you to think about what you want to do in your garden. Where do you want to eat, read, meditate or where the kids will play. Think about how your garden will serve you. Leave me a question below”*
*Original Text used by Deano in the Instagram post
TITLE: #2 - Garden Measure - Deano's Garden Design Tips
BRAND: Skemah Garden Products
“In today's tips, I recommend to measure up your site and and work within a 1 or 1.2 meter block. 1.2 meters is a great width for paths and stairs easily taking a excavator or wheelbarrow. Drop me a message and share your garden design tips too!. Cheers, Deano”*
*Original Text used by Deano in the Instagram post
TITLE: #3 - Garden Plans - Deano's Garden Design Tips
BRAND: Skemah Garden Products
“In today’s Garden Design Tip, I ask you to draw an above view plan of your proposed garden. At this point, document the paths, stairs, ramps, where you will sit and eat or where you will reflect and/or meander. It will then be real easy to get to work and help you to communicate your garden vision with others. Drop me a message and share your garden design tips too! Cheers, Deano”*
*Original Text used by Deano in the Instagram post
TITLE: #4 - Garden Use - Deano's Garden Design Tips
BRAND: Skemah Garden Products
“In today's Garden Design Tip, I ask, "How will you use your garden space. For dining or vegetables. What about both?" Drop me a message and share your garden design tips too!. Cheers, Deano”*
*Original Text used by Deano in the Instagram post