Your knowledge and expertise is the greatest asset that you have to share to your customers

Experience. You most likely have it bucket loads. So what can you do with all that experience? How can you turn it into long term brand loyalty and consumer awareness for your product or service?

Tell them.

Share with your future, current and past customers what you know and how you understand what they have to do to enjoy your product or service. This will build trust, make you a reference point for advice and expertise and make you a real industry leader in your market.

Production

Details:

Length: suggested (0 - 120 seconds max) | - The shorter the better with a focus on detail of a subject, process or function

Distribution:

The concept was to demonstrate how a company working in the Landscape industry could create small pieces of content from their knowledge and experience. The idea is to to use your iphone, a camera or even written word to share a small piece of knowledge.

This kind of content marketing is great for a series or emails, social media posts or even a small e-learning education series.

See a practical video example here.

Your knowledge is power. Use it.

It all starts with you being willing to view your industry and product knowledge as valuable to your customers. It then requires you to be open, and transparent with an authentic attitude to share what you know with your market. 

Marketing like this is not about advertising your brand, it’s about building it, securing its foundation for good and hard times. In time, you will also see your competitors jealous of your brand loyalty from a 'grass-roots' level.

Mickimedia can capture, edit and transform your knowledge and expertise into real and engaging pieces of content distributing them through countless online, social and marketing channels.

Watch the RESET Episode that details the practical application of content marketing for the landscape industry

TITLE: RESET with DEAN HOMICKI - EP003

BRAND: MICKIMEDIA

If you know about it, share it. With over 25 years operating and marketing in the Architectural and Construction Industry, Dean Homicki of MICKIMEDIA, shares his perspective on how to market in a COVID-19 world.

EPISODE 003 focuses on Dean’s experience in Landscaping Industry and how you can grow trust and loyalty with your product and service offering through sharing your knowledge and expertise on the subject.

Enjoy the show (20mins) - and download 101 Marketing Topics for FREE